STORY at Macy's

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@laurencebarnier

"Most boutiques revamp their retail scene each season, but every four to six weeks, this Chelsea gem kicks it up a notch, shuts down and reopens with a totally new theme. Mirroring the editorial style of a magazine, the sore collaborates with guest curators and architects for each cycle. Past themes included “Cool Story,” which spotlights the Aros (an air-conditioner from Quirky), beach bags and more; “Love Story”; and “Your Story,” featuring products chosen from YouTube stars."

@charleeee

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@vanessa.beffa

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@anaisdomizi

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@emmabemba

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@laurapdv

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@lola.dominguez

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@frenchgirlfrombtz

"A concept store that changed every 8 weeks"

@alessandra.cremonesi

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@naycanas

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@amande_cat

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@aliochaxv

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@missbroc

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@nish2934

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@cacade

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@justinecausse

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@habibi

"Story is a permanent pop-up store. A feel-good concept store, a little bit like Colette in Paris."

@juju

"Le magasin qui change régulièrement intégralement son offre"

@cmoi39